Monday, December 30, 2019

Electronic Monitoring and Workplace Privacy - 1774 Words

Electronic Monitoring and Workplace Privacy Workplace privacy is one of the biggest issues facing businesses today. Do you feel like you are being watched all the time, all your e-mails being read, and every key stroke is being monitored by your boss? Some people feel this way and that is why privacy in the workplace is a problem with many businesses today. Employees feel like they are not being trusted, or feel the company invades on their personal privacy, or violates their fourth amendment rights. On the other hand many businesses have many federal and state laws to follow, and must keep their assets safe, and their employees. Technology makes communications of all sorts as easy as a few pushes of a button. This technology makes it†¦show more content†¦This view is upheld in many courts. One such case is the McLoren v. Microsoft, and Smyth v. Pillsbury. Nord, McCubbins, and J. Nord, explain, in the case of McLoren v. Microsoft, McLoren was part of a harassment investig ation, and Microsoft broke into McLoren’s password protected personal e-mail folder to gather evidence. McLoren claimed, the password protected folder was like a personal locker, for personal items. The court rejected the argument, stating the e-mail was first received in the inbox of the e-mail provided by Microsoft and moving it to a personal folder is no exception (Nord, McCubbins, and J. Nord, 2006). In Smyth v. Pillsbury Company, Nord, McCubbins, and J. Nord, explain, Smyth sent unprofessional comments in an e-mail, from home to his supervisor. Pillsbury fired Smyth. The courts upheld this action, because the e-mail was retrieved from storage at the company owned servers (Nord, McCubbins, and J. Nord, 2006). With these examples of employees misusing company communication equipment, employers must monitor employees to avoid legal liability. Employers have to monitor employees for security concerns relating to intentional or accidental release of sensitive data. Mohl, sho ws in a 2006 survey by Proofpoint Inc. â€Å"more then one in five outgoing e-mails contains content that poses a legal, financial or regulatory risk†¦Ã¢â‚¬ (Mohl, 2006 p.69). Lee, and Kleiner, show how people v. Eubanks, management foundShow MoreRelatedHow the Growth of Electronic Monitoring Has Changed Employee Expectations of Privacy in the Workplace1151 Words   |  5 Pagesuse of the internet for personal pursuits in the workplace has seen phenomenal growth over the last quarter century. Along with this growth, employers and employees alike have used the internet as a tool to increase profit, manage time and facilitate communications. However, such technological advancement has its issues. The problem investigated is how the growth of electronic monitoring has changed employee expectations of privacy in the workplace. Should employees be able to use the internetRead MoreEmployee Privacy Rights In The Workplace Essay1390 Words   |  6 Pagesof privacy is a big concern in the workplace. With the expanding of new technology, many employees are concern about his or, her privacy in the workplace. Employees have the right to go to work knowing that his or, her employer will not invade their privacy. The rights to privacy in the workplace only provide limited protection for workers against monitoring and breach of confidentiality. The National Work Rights Institute states, under the federal law, the limited protection the Electronic CommunicationRead MoreThe Case of the Omniscient Organization1207 Words   |  5 Pagesan all-time high. Instead of identifying and addressing the underlying business and management problems, DS decided to treat the symptoms by turning to SciexPlan Inc. to help radically restructure the work environment through the use of employee monitoring technology. Background DS has justified its work environment restructuring based on past failures rather than future goals for success. The company has created a system to compile a comprehensive database of information on every employeeRead MoreThe Rights and Ethics of Employees with Respect to Privacy at Work788 Words   |  4 Pagesand Ethics of Employees with Respect to Privacy at Work Widespread use of electronic communications media such as e-mail and information resources such as the Internet has prompted many employers to engage in electronic surveillance of their employees. Employers are monitoring—and even recording—employees’ personal phone calls, e-mails, and workplace conversations. Video cameras are trained on employee parking lots, break areas, and other parts of the workplace. Today’s employers have the legal rightRead MoreEssay On EPM1018 Words   |  5 PagesCurrent Use of EPM by Private Employers 1. Form of Monitoring Electronic monitoring makes it possible for employers to monitor the activities of their employees continuously and secretly. Although electronic monitoring includes a wide range of practices, three general categories dominate computer-based monitoring, telephone call, accounting and service observation; and video surveillance. a) Computer-based monitoring: This allows an employer to review specific activities of employees who work onRead MoreThe Ethical Dilemmas That Arises From The Employer1604 Words   |  7 Pages Moral Rights in the Work Place Abstract Many questions on privacy and electronic monitoring of employees make complex answer. This paper will explain the ethical dilemmas that arises from the employer. Research Question: Privacy and Electronic Monitoring in the Work Place? Introduction: Work is one of the most important and highly valued human activities in large part because it is necessary for so many other central human goods. Moral Rights and Work are connected because by theRead MoreEssay On The Use Of Monitoring Techniques Used In The Workplace902 Words   |  4 PagesUse of Monitoring Devices at the Workplace For the past decade, many companies have changed their way of using modern technologies. Therefore, it has resulted in newer strategies to manage employees at the workplace. The increased usage of surveillance and monitoring have caused concerns for both employees and employers. These technologies should not be allowed at the workplace because it can create poor working environment and violates privacy rights. The most important reason why monitoring devicesRead MoreInstalling A Office Surveillance System1714 Words   |  7 Pagesadvancement in technology especially in the security industry, there is a huge surge in the numbers of company surveillance of the employees and different ways of supervision have been established. Many companies have installed security cameras in the workplace and have access to the browsing history and emails of workers. However, there has been an uproar among the workers lately as they are more exposed to social media and news from different places. More and more cases of employers overextending theirRead MoreElectronic Surveillance and the Right to Privacy1025 Words   |  4 Pagesï » ¿Outline: Electronic surveillance and the right to privacy Purpose: To inform the audience about electronic surveillance and the right to privacy Thesis: Electronic surveillance and the right to privacy is an increasingly controversial issue in modern American society. In this speech I will describe the technology, how employers and the government use the technology, and how the courts have interpreted the right to privacy. Organizational Pattern: Topical I. Introduction A. Attention Getter- IRead MorePrivacy in the Workplace1140 Words   |  5 PagesExplain where an employee can reasonably expect to have privacy in the workplace. Privacy in the workplace is very hard to get. Advancements in technology have been made that allow companies to monitor every aspect of an employee use of their systems. This is very evident if you have a job that involves you to be on the telephones. Companies are able to listen to each phone that is made, see every website that you have visited and read any email you have received. For example, I used to work

Sunday, December 22, 2019

Feminism The Generation Of The Feminist Movement

Jayonnah Jennings Mrs. Wallace English 12 Period 3 01/28/15 Feminism Facts have shown that our generation is the most progressive generation in the feminist movement. Maybe it is thanks to our old childhood girl group â€Å"The Spice Girls’ and their catchy songs about honoring your mother, setting your boundaries, or just plain ole’ dancing. The Spice Girls take the cake on girl power. Oh, power! That is where misconceptions come into play when speaking of feminism. Going out of the way to get evidence, I questioned random students at Cibola High School what their definition and understanding of feminism was. Only few knew their stuff while most were unsure of what feminism really is, in fact some began to confuse it with misandry. So, what†¦show more content†¦Women’s friendships became unbreakable. These bonds strengthened the protest of the first-wave feminism which lead to the ratification of the 19th amendment on August 18, 1920. The 20 s was a time that set the stage for the work of former activist. In the 20 s woman were seen as more than house makers. In the 20 s Flappers were introduce and they held different goals set to accomplish. The women of the 20 s introduced a new topic of discussion amongst the community. Political equality was no longer the focus. New feminists desired social equality. They redefined acceptable social behaviors by the way they dressed, their new approach to courting, and their way of conducting themselves in public. By most descriptions, Lois Long, a reporter for The New Yorker, was the overall inspiration of the 1920s flapper. Her writing provided a voice for these new feminists. With her column, â€Å"Tables for Two,† Long reviewed nightclubs all over the city. â€Å"Tables for Two† first appeared in issue of the New Yorker on September 12, 1925. Her combination of dry humor and uncompromising honesty gained her a huge following. Her column had a confidential tone that was very appealing; it read as if she was telling a friend about her antics the night before. Typical of the flapper’s carefree outlook she summed up her idea about

Saturday, December 14, 2019

Multicultural Case Study Free Essays

MCE Problem Solving Case Study Section 1: Problem Identification The problem identified is gender bias that male students have towards female teachers. The conflict is many male students do not respond to female teachers the same way they respond to male teachers. These students feel that they do not have to follow directions/instructions from female teachers and will not complete assignments given without constant reminders. We will write a custom essay sample on Multicultural Case Study or any similar topic only for you Order Now Male students who show this type of bias to female teachers are either from a single parent home, one where the female role is not respected, socialization of the student, or even a more affluent home. These students are not held responsible for their actions at home and feel that they are not accountable at school for their behaviors. Male students who come from single parent homes usually carry more responsibility at home and will attempt to carry this role over into the classroom. He feels that he is the more dominant member of the household and that he is always in control. This student will not always complete assignments taken home because of his responsibilities and may or may not do well on quizzes and tests. He may feel that these assignments have no bearing on his current situation because he is more focuses on survival for today and less worried about the future. The male students who come from a home where the female role is not respected will carry this attitude over into the classroom. When he is presented a classroom situation with a male teacher he is respectful, but when placed a classroom with a female teacher he acts out or refuses to give her the proper respect. He feels that he superior to her and does not have to listen to her. Socialization of the student could also play a role in gender bias against a female teacher. The loud male student will always catch the attention of the teacher where as the quite soft-spoken female student will be overlooked. This attention can cause the male student to continue to act out in that teacher’s class. A male student who comes from a more affluent home, the parenting comes in the form of money or gift giving. These students will hold a sense of entitlement in all situations causing them to feel that they are not responsible for their actions or behaviors. Even if corrected or punished at school they know that they will receive no punishment at home. They also realize that this provides a way out of that specific teacher’s class for a day or more. Section 2: Perspectives The first group affected by this problem is female teachers. These teachers begin to feel less confident in their teaching and begin to second guess themselves. It threatens the teacher authority level in the classroom when one student continues to disrespect, because it shows other students that they too can get away with it. After continual defiance or disrespect from students, teachers can begin to over react to situations that could be prevented with patience. Also, this disruption can prevent the teacher from accomplishing that day’s lesson because she is constantly correcting behaviors. Along with threatening a teacher’s authority these students can also cause fear in teachers. The next group affected is the male students. One effect could be the over generalization of all male students being placed into the same category as the defiant male students. This creates tension between the teacher and the entire male classroom population. This can also create a hierarchy between the males in the class by allowing the loud, defiant male to become the defacto leader, while the others follow. This action causes the teacher to lose control of the classroom, allowing that male to take control. The third group affected is the female students. The quiet, soft-spoken female will often be overlooked, while the dominant male will receive all the attention in the class. When the female students do well, they still do not receive the positive reinforcement they are due. After being exposed to this type of behavior the female students may begin to act out or defy authority figures because they feel that would gain more attention from the teacher. Also, seeing female teachers treated this way in the classroom can cause the female students to view this behavior as acceptable in everyday society. This can carry over into their lives, present and future. The fourth group affected by this problem is the parents of the students in the classroom. As a parent, you expect your child to receive an adequate education while in school, but if your child’s class is constantly disrupted they are not receiving an adequate education. The teacher may not be able to cover all curriculum scheduled for that allotted time because of student(s) being disruptive in the classroom. Also, if your child sees this behavior on a daily basis, he or she may begin to think that it is appropriate and may begin to mimic the behaviors. The last group affected is the school. First, if the teacher is unable to cover the necessary material or teach the material effectively the school’s test scores may begin to drop and will cause them to not reach their Adequate Yearly Progress. The administration will have to focus more on discipline issues rather than on the positive aspects of the school. The effect may also be seen with other teachers and their view of that specific teacher or classroom. Section 3: Challenges and Opportunities One challenge for the teacher, parents, and school is the agreed upon level of reinforcement given to that student, whether it be positive or negative. A challenge to the teacher is not allowing that student’s behavior to effect her attitude towards the rest of the male population in her current class and in future in classes. Another challenge to the teacher is attempting to make up lost instructional time that was given up when dealing with the disruptive/disrespectful student. This can put stress on her and the other students. A challenge presented to the male student, is that if allowed to continually disrespect female teachers in school it will negatively affect his relationship with all female authority figures, police officers, bosses, and significant other, in his adult life. One challenge presented to the female student is to be acknowledged and appreciated for doing the right thing in and out of class. This can also apply to male students who respect the female teacher and her authority. An opportunity for the teacher would be for her to learn how to effectively manage her classroom and diffuse hostile situations. It allows the teacher to grow professionally in both the science and the art of teaching. All students have the opportunity to learn what acceptable behavior is in the school setting and this behavior will hopefully carry over into their adult lives. The school has the opportunity to create a culture of acceptable behavior and to create a learning environment that provides an adequate education to all students. It also allows the school to create a precedent for future problems that may arise because of similar behavior issues. Section 4: Strategies †¢ Teacher could collaborate with other female teachers in order to get ideas about how to handle these situations. †¢ Do not ignore the problem, even if it seems small at that time. †¢ Set rule and expectations from day one. Let the students know that you are in control of the classroom. Develop a rewards system to reward student for positive behaviors. Take notice of successes in school or extracurricular activities. †¢ Give the student a daily job, in which he feels that he is important and is relied on. †¢ Involve as many outside parties as possible to help correct or improve behaviors. These parties could be parents, other teachers or coaches. †¢ Cre ate a mentoring style program to provide the student with a positive example from an older student. †¢ The teacher may have to get administration involved if the behavior(s) a level beyond that teacher’s control. Section 5: Solutions The solution can be divided into three separate and distinct stages: 1. Proactive 2. Constructive 3. Reactive In the proactive stage, the teacher must show that she is in control of the room from day one and assert this authority to insure that the students understand the rules, policies, and expectations. She must have confidence in her abilities as a teacher. In this stage, she must also have her approaches and tools needed to handle violations of rules, policies, and expectations clearly defined. She must be consistent in the enforcement of the rules, policies, and expectations in the classroom. In the constructive stage, the teacher must respond quickly to any demonstrations of rude or disrespectful behavior and must be consistent in recognizing these behaviors. The teacher should respond to the student with positive feedback, provide guidance or correction for more appropriate. In the reactive stage, the teacher could first collaborate with other teachers and determine methods to prevent the behavior from occurring. She needs to also reiterate the rules, policies, and expectations of the class. Next, she could develop a rewards system to acknowledge positive behaviors from that student in her class. One possible reward could be for the student to have a daily task. This task could be handing out papers or taking the attendance to the front office. The task should make the student feel important and noticed by that teacher. Once it reaches the level where the teacher is unable to handle discipline in class, she needs to involve as many outside parties as possible. These can include coaches, parents, other teachers, and/or administration. Section 6: Expected The solution gives each party impacted by the problem a fair and equitable opportunity to learn, teach, and be successful. The students are provided a safe and consistent learning environment, while being provided the rules, policies, and expectations of the classroom. This also provides the teacher with less stressful atmosphere that facilitates student learning. Section 7: Reflections Section 8: References Jana Bernhardt (2012). Am I Buggin Ya Yet? Dealing With Difficult Student Behaviors. [ONLINE] Available at: HTTP://thisisjustforfun. com/uploads/5227_NADE%20presentation. ppt25 Feb. [Last Accessed 25 February]. How to cite Multicultural Case Study, Free Case study samples

Friday, December 6, 2019

Channeling My Energy free essay sample

At nine years old, I wouldn’t walk into supermarkets; I would fly. I would grip the cool metal handles of the towering shopping carts with my childishly hot hands and push off with one foot, propelling myself into infinity. The only thing that could bring me back to earth were my mother’s disapproving looks and barely successful attempts to make me â€Å"Slow down!† or â€Å"Come back here† since I might â€Å"plow into someone.† At school, the poster-plastered walls seemed to close in after long days, edging closer and closer until I felt energy-induced claustrophobia creeping up my spine. The blue and green and yellow of the carpet and walls and finger paintings tumbled and blurred as I turned myself upside down and shifted my weight onto my surprisingly steady palms. â€Å"No handstands in the classroom!† my teacher would admonish, kneeling beside me and gently lowering me to the floor, afraid my precarious center of gravity would soon destabilize. We will write a custom essay sample on Channeling My Energy or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page â€Å"You have to learn to stay seated.† To little me, this seemed just too much to ask; sitting down for such long periods seemed a feat only someone as grown up as she could accomplish. It wasn’t long before my teachers started making other comments. Soon it wasn’t just â€Å"You need to learn to stay seated,† but things like â€Å"Paige is slightly immature and behind the other children socially† and â€Å"Maybe you should consider keeping Paige back a grade so she has time to mature and settle down.† My mother knew she had to do something. Suddenly I was sitting in an over-air-conditioned room with a smiling lady who showed me flashcards of dogs and fire trucks and houses, and prompted me to repeat as many as I could remember. She gave me different samples of sounds, testing how long I could remain focused on the voice crackling through the recorder. I was too young to know that she was testing my attention span and mannerisms for ADHD. After I was positively diagnosed, my mother enrolled me in gymnastics to address my overabundant energy. I was mesmerized by the many ways I could contort my body and the countless flips I could execute in midair. The possibility of moving into the advanced group with the older girls motivated me to spend my boundless energy tumbling and balancing in the gym, instead of sprinting and rolling in the supermarket. I soon realized that this solution could be applied to other areas of my life – even those that weren’t physical. After all, I didn’t merely have an excess of physical energy, but mental energy as well. The world seemed to me an incredibly complicated tapestry, and I wanted to unravel its mysteries thread by thread. When I was 10 years old, my brother introduced me to the wonderful world of the fiction novel. From that day on, I was hooked. Stories of vampires and werewolves and witches and warlocks from other worlds swirled in my mind; I constantly had my head in a book. To this day, I continue burning my mental energy on novels, although my tastes have transitioned from teen fiction to classics like Charlotte Bronte’s Jane Eyre, Leo Tolstoy’s Anna Karenina, and Bram Stoker’s Dracula. But merely reading words on a page wasn’t enough. Somewhere inside me, I had created my own worlds, unbeknownst to my conscious mind. The day that my hand picked up a pen and put it to paper remains blurry in my memory; it is almost as though it happened of its own volition. I soon became addicted to the beauty of the English language, to the way hard consonants could be combined to elicit a sense of urgency and anger in a reader, and the way liquid consonants could be melded to coax out a sense of calm and happiness. High school came speeding toward me like a freight train, and instead of fully embracing the four years to come, I felt my excess energy – whether it be physical, creative, or inquisitive – made me different from everyone else. I was that teenager who pored over classic literature and wrote poetry for fun. The summer of eleventh grade, fate brought me to the moment when I discovered I was not alone in these pursuits. It was the first hot summer night of the Iowa Young Writer’s Workshop, and listening and observing the other teens around me, I felt the sense that I’d arrived at my intellectual home. Here were peers whose minds were always buzzing and whose hearts were always open. They were propelled by the same abounding energy that I was. They too understood the law of physics stating that energy could neither be created nor destroyed, only changed. And they, like me, had chosen to channel it into something positive.

Friday, November 29, 2019

Linde Bangladesh Essay Example

Linde Bangladesh Essay Linde Bangladesh Limited (formerly BOC Bangladesh Limited) a multinational organization that has been present in the country for nearly 60 years with continuous expansion in operations and business, providing global solutions with a local outlook. With a modest appearance at the beginning, all the products of Linde Bangladesh Limited are now part and parcel of all the industrial and economic activities of the country. The selected topic of this internship report is â€Å"A Comprehensive Study on the Distribution Channel of the Welding Business of Linde Bangladesh Limited. † First part of the report talks about the organization; its nature as well as other introductory element of the company . Second part of the report covers the introduction of the project along with the project’s objectives, scope, statement of the problems etc. The next part strives to discuss about the Welding Business of Linde Bangladesh as well as the Distribution department of the welding business with its major functions. Linde Bangladesh is a leading manufacturer of welding electrodes and provides one stop solution for cutting and joining through countrywide distribution network. Countrywide the company has 18 sales centre based at different locations to serve more than 800 dealers. Country as a whole is demarcated into five region each region consists of four territories. To operate the whole distribution process Linde Bangladesh has one Sales manager for each region who looks after the overall distribution process of the territories under that particular region. However one CRO (Customer relationship officer) and one CSA (Customer relationship assistant) are assigned for each territory. They usually use pick up to deliver their products. We will write a custom essay sample on Linde Bangladesh specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Linde Bangladesh specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Linde Bangladesh specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Some report about vehicles movements, amount of products carried per day, maps illustrates how Linde Bangladesh is utilizing their distribution resources. The focused area of this report is Khulna, so I tried to discuss about the current scenario of the distribution process of Khulna territory as well as the areas of problems which is facing by them. Order placement plays a vital role in distribution process. Therefore the functions of iConnect have been portrayed to get an idea about the role played by iConnect in order placement process of the company. Moreover, as Linde Bangladesh deals with environment sensitive and dangerous element, it tries to ensure the safety measures also. The Company maintains a standard for their vehicles as well as their drivers for ensuring the safety issues. Linde Bangladesh uses some software and electronic devices for making its vehicles safer. For ensuring the optimization of vehicle in the distribution process, the company keeps trip list report summarizes all the trips for a specific asset over a specified period of time. The report shows start and stop times and location, including total travelling time, distance, and quantity of products distributes. In spite of having a strong distribution network, some areas have been found that needs to be improved. Finally, in recommendation part, some suggestions such as dividing routes, employing higher capacity vehicle, optimizing delivery schedule are given to capture the maximum utility from the market in future. Table of Contents |Name of the Topic |Page Number | |Letter of transmittal. 3 | |Letter of Endorsements by the supervisor |4 | |Acknowledgment †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. |5 | |Executive Summary †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. |6-7 | |CHAPTER-01: Overview Of LINDE BANGLADESH LIMITED Bangladesh Ltd | |1. 0 Organization Profile Overview†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ |13 | |1. 1 History of Linde Bangladesh Limited †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ |13-14 | |1. 1. 1 Merger Acquisition with Linde AG †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ |15 | |1. 1. 2 Common History †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. |15-16 | |1. 2 About Linde Bangladesh Limited †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. |16-17 | |1. 2. 1 Vision Objective†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ |17-18 | |1. 2. 2 Market Position†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. |19 | |1. 2. 3 Safety Matters †¦Ã¢ € ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 19 | |1. 2. 4 Internal Control †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. |20 | |1. 2. 5 Financial Results †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ |20 | |1. 2. 6 Locations†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ |21-22 | |1. 2. 7 Organizational Structure†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ |23 | |1. 2. 8 Range of Products and Service†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦.. |23-26 | | CHAPTER -02: Introduction to the Study | |2. Introduction to the Study†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. |28 | |2. 1 Rationale of the study †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. |28 | |2. 2 Statement of the problem. |28 | |2. 3 Scope Delimitation of the sutdy †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ |28-29 | |2. 4 Objectives of the study †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. |29 | |2. 4. 1 Primary Objective †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ |29 | |2. 4. Specific Objective†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢ € ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ |29 | | CHAPTER -03: Review of related literature regarding the welding industry and marketer | |3. 0 Review of related literature regarding the welding industry and marketer †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. | | |†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ |31 | |3. 1 Welding Industry in Bangladesh †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. |31 | |3. 2 Welding Industry Performance †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦ |32-33 | |3. Distribution Operations of the Welding Business Linde Bangladesh Limited |33-36 | |3. 3. 1 Distributor Channel Strategy †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ |36 | |3. 4 Safety Management of Linde Bangladesh Limited †¦Ã¢â‚¬ ¦Ã¢â‚ ¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. |36 | |3. 4. 1. Golden Rules of Safety of Linde Bangladesh †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. |37 | |3. 4. 2. Driver’s Safety. 37-39 | |3. 4. 3. Vehicle’s Safety.. |39 | |3. 4. 4. Golden Rules on Driving and Vehicles.. |39-40 | |3. 4. 5. Truck Avoidable Accident Rate. |40 | |3. 4. 6. Managing Safety Standard |40-41 | |3. 4. 7. Automatic Vehicle Location system (AVLS). |41-42 | |3. 4. 8. System Overview |43-44 | |3. 4. 9. General Features and Benefits of AVLS |44 | |3. 4. 10. Web-based Vehicle Tracking System .. |45 | |3. 4. 11. General Features and Benefits (Web based vehicle tracking system).. |46 | |3. 4. 12. Standard Violations |46 | |3. 4. 13. User-defined Violations |46 | |3. 4. 14. Trips List Report.. |47 | |3. 4. 15. Second-by-Second Incident Analysis |47 | |3. 4. 16. Vehicle Immobilization 47 | |3. 4. 17. Anti-theft Options.. |48 | |3. 4. 18. Why we choose AVLS. |48-49 | |3. 4. 19. Driver profiling. |49 | |3. 4. 20. Accident analysis. |49 | |3. . 21. |49-50 | |Security. |50-51 | |3. 4. 22. Benefits of Business.. |51 | |3. 5 Review of Literature related to the Distribution. |52 | |3. 5. 1 Distribution Objectives. |52 | |3. . 2 Distribution Strategy: |52-54 | |3. 5. 3 Distribution Channels Key Concepts Steps:. | | |Chapter 4. Methodology | |4. 0 Methodology †¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. |56 | |4. 1 Primary Data Collection.. |56 | |4. Secondary Data Collection. |56 | |4. 3 Mechanical Tools†¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢ € ¦Ã¢â‚¬ ¦. |56 | |Chapter 05 Analysis and Interpretation of Data | |5. 0. Analysis and Interpretation of Data. |58 | |5. 1. Distribution Channel Management of Linde Bangladesh in Khulna.. |58-59 | |5. 2. Linde Bangladesh iConnect.. |59 | |5. 2. 1. Benefits of iConnect |59-60 | |5. 2. 2. Information Collected by iConnect.. |60 | |5. 2. 3. How iConnect works. |61 | |5. 2. 4. iConnect Communication Channels. 61 | |5. 2. 5. iConnect Reminder |61-62 | |5. 2. 6. Some important command used in iConnect.. |62 | |5. 2. 7. iConnect Technical Architecture |63 | |5. 3. Important features regarding the cost of Managing Distribution.. |64 | |5. 3. 1. Total Distribution Cost per Distance Travelled.. 64 | |5. 3. 2 Total Variable Cost. |64 | |5. 3. 2. 1. Total Overtime Cost.. |64 | |5. 3. 2. 2. Total Fuel Cost |64-65 | |5. 3. 2. 3. Others |65 | |. 65 | |5. 3. 3. Total Fixed Cost. |66 | |5. 4. Effectivity Analysis of the distribution process of Linde Bangladesh |66 | |5. 4. 1. Capacity Utilization.. |66-67 | |5. 4. 2. Time Utilization.. |67 | |5. 4. 3. Deviations from Schedule | | |5. 5. Performance regarding the slowness and the fastness consumption of the welding |67-69 | |products:†¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. | | |Chapter 06: Findings | |6. 0. Findings: †¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ |71-72 | |Chapter 07: Recommendations | |7. . Recommendations:†¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. |74-75 | |Chapter 08: Conclusion | |8. 0. Conclusion†¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. |77 | |Bibliography Appendix | Part – 1 Chapter 1 Profile of the Organization 1. 0. Organization Profile and Overview 1. 1. History of Linde Bangladesh Limited Linde Bangladesh Limited (formerly known as BOC Bangladesh) is both an old and relatively a new company. Old because it has been present in what it is now in Bangladesh, in one form or the other, since the days of British India. New because it was registered under its own identity only in 1973. The Company began, after the independence of Bangladesh, with a modest turnover of over Tk. 6 million. The turnover in 1999 exceeded Taka 1 billion. Linde Bangladesh Limited started out as Bangladesh Oxygen Limited with 3 small Oxygen plants and Dissolved Acetylene plants, one of each in Dhaka, Chittagong and Khu1na. In addition, it had an operating contract to run the Oxygen plants of Chittagong Steel Mills (CSM), which is no more there today. For the manufacture of Welding Electrodes the Company had three extruders and new one would commence operation from 2012. From inception, the Company had remained the sole supplier of Medical Oxygen in the Country. In the mid 70s a Nitrous Oxide plant, still the only one in Bangladesh, was imported and installed in Dhaka to provide the nation with this vital anesthetic gas. Later in the decade a Carbon Dioxide plant was bought and installed in Dhaka and this was the first in the Country to produce dry ice. In the early 80s the first liquid gas plant was imported from New Zealand and again installed in Dhaka, where the demand for Oxygen was concentrated. Shortly after that came the first boom in ship cutting and demand for Oxygen went through the roof. The Company invested immediately in additional compressing capacity for the surplus Oxygen at CSM while simultaneously pursuing the Government to permit it to invest in new production capacity. Eventually the Company was permitted to import 400 cubic meters per hour air separation plant from Australia, capable of producing Liquid Oxygen, Nitrogen and, for the first time in Bangladesh, Argon. This was installed in Chittagong, essentially to feed the ship breaking market on the beach. In the early 90s booster was added to this to increase output, pending investment in further capacity. Meanwhile, the welding business of the Company was also growing fast and in the early 80s a state of the art RAM extruder was added to the production line, dramatically improving output and quality of electrodes. The Company, in another innovative move, invested in a wire drawing machine for the electrode factory. A second RAM was added in the late 80s to keep up with demand. The Company went public in 1973 when the Government renounced its right shares in favor of the public. Today, Linde Bangladesh is one of the premier companies in the Country. Bangladesh Oxygen Limited changed its name to BOC Bangladesh Limited in March 1995 in line with a worldwide program of the BOC Group. The 90s witnessed another change in the fortunes of the Company with deregulation and liberalization of the economy. A site was specially purchased at Rupganj, near Dhaka, where the Company installed 30 tons per day air separation plant, the largest in the country. The US made plant produces Oxygen, Nitrogen and Argon and is technologically, as advanced as any in the world. It came on stream in 1995. At the same time, the Company also invested in a modern integrated welding electrode plant, made by the largest welding electrode manufacturers in the world, which was imported and installed at the new site in Rupganj. A technical collaboration arrangement was also made with the suppliers ESABAB of Sweden and the plant went into production in 1995. Welding business received ISO 9002 certification in the following year. A distribution agreement has been signed with world class Welding Company, The Lincoln Company of USA. In March 1998 a second line of production was added to the integrated Welding Electrode Factory at Rupganj, doubling the capacity. Same year, in November 1998 a new site with a 20 TPD liquid plant was acquired in Shitalpur, Chittagong. 1. 1. 1. Merger Acquisition with Linde AG The Linde Group has a history of over 130 years built on a heritage of innovation with a strong focus on technology. The company’s founder, Carl von Linde, invented refrigeration technology and pioneered a process of air separation. Today, the company is a global market leader in gases and engineering providing technology solutions for a wide range of industrial and other applications. In March 2006, Linde AG made an offer for The BOC group. It was recommended by the BOC Board and accepted by shareholders in August. This was ratified by the European Commission in June, and was completed on September, 5th 2006. Following the acquisition the Linde group is one of the world’s leading industrial gases and engineering groups. Finally on 20 November, 2011 the BOC Bangladesh rebranded as Linde Bangladesh Limited. 1. 1. 2 Common History Linde and BOC unite to become The Linde Group. Both companies have more than 100 year of history and strong track records as innovators. In 1879, Gesellschaft fur Lindes Eismaschinen AG in Wiesbaden was founded in Germany. In 1880 Arthur and Leon Brin take out the first of their patents on a process for separating oxygen (barium oxide process). Linde British Refrigeration Co, in London in 1885,that was Lindes first non-German company. In 1886, Brins Oxygen Company Ltd was founded. In 1895, patent to Carl von Linde for the process of liquefying atmospheric air or other gases was granting. Patent for air separation and the construction of the first air separator allowing oxygen purity of up to 97 percent, which was held in 1906. Linde and Brins Oxygen Co. agree to use Lindes patents in 1906. However Linde becomes shareholder in Brins. Carl von Linde joins the board; Brins changes name to The British Oxygen Company Ltd. Linde Air Products Co. was founded in 1907 in USA. In 1914, BOC started operating high purity gas plants in six major British cities. Lind took over of Guldner-Motoren-Gesellschaft (Diesel engines and tractors) in 1929. BOC bought controlling stake in African Oxygen (South Africa) in 1935 to become the leading gas company in Africa, which was known AFROX. In 1946, BOC opened research facility in New Jersey (USA). BOL Limited (Foundation of Linde-BOC joint venture) was founded in 1954 to coordinate the technical design and sales of air separation plants. In 1959 Linde began volume production of hydraulic units and forklifts. The discovery of oil and gas under North Sea triggers in 1965, created a strong demand for large vessels, storage tanks and pipelines, boosting BOC sales. Linde-BOC joint venture in refrigeration solutions was founded in 1969. BOC doubled its size upon completing the acquisition of Airco in the USA in 1978. Linde constructed it s largest gas production plant at Leuna, Germany in 1990. In 1991, Linde expanded its gas business in Eastern Europe with the purchase of leading Czech Gas Company, Techno Lyn. The distribution unit of BOC went to a partnership with Marks Spencer in their 25th anniversary in 1994. Linde, BOC and partners joined hands in 2000 to construct world’s largest nitrogen plant to pump heavy crude oil under high pressure in the Cantarell Oil fields, Mexico an innovative joint project involving Linde, BOC and partners. European Commission approved Linde takeover of Swedish Gas Company AGA/Statoil places order with Linde for Europes largest LNG plant (operational from 2007). In 2002 US engineering joint venture Linde-BOC-Process Plants LLC, Tulsa, Ohio was founded. In 2004, Linde celebrates its 125th anniversary; Sale of Linde refrigeration business to Carrier Corporation. In 2005, Linde celebrated International Hydrogen Day. In 2006 Linde and BOC joined forces to become The Linde Group. 1. 2. About Linde Bangladesh Limited Linde Bangladesh Limited (the â€Å"company†) is a listed limited company by shares and was incorporated in Bangladesh in 1973 under the Companies Act 1913. The company became a listed entity in 1976. The company is listed both on Dhaka Stock Exchange (DSE) and Chittagong Stock Exchange (CSE). The address of the registered office is 285 Tejgaon I/A, Dhaka-1208, Bangladesh. It has been a direct subsidiary of the BOC Group PLC of United Kingdom since inception. The entire share capital of the BOC Group PLC has been taken over by Linde AG of Germany in 2006 through an acquisition process. The group as a whole had embarked on a program called HPO (High Performance Organization). Though launched at a time of this crisis, like safety it would be an on- going program standing on its four pillars: Customer focus, People excellence, Process excellence and the Ability to execute. The HPO initiative is a long term and strategic initiative aimed at improving the level of performance of our people and business, to increase our performance in all respects. Given the world economic crisis this initiative is expected to help the group meet the challenges ahead in unified and strong manner. 1. 2. 1. Vision Objective Vision An organization vision statement indicates its future direction and business makeup, a guiding concept for what the organization is trying to do and to become. Corporate vision of Linde Bangladesh is stated below: Corporate Objectives Corporate Image:To be seen as progressive company of high reputation and integrity, it provides good value for its products and services. To be seen by Government the public customers and suppliers and the employees as acting in a socially responsible manner and consistent with national aspiration and objectives. Development:To pursue a policy of progressive of industrial and medical gases, welding equipment’s and consumables wherever economics of production justify local manufacture. To maximize local value addition by progressive import substitution of inputs. To install educate production facilities in advance of the demand so as to insure continuing ability to meet the growing national need for our products. To develop new markets and application of products and process and to set up facilities to serve them. Technology:To develop proficiency and competence in welding, cryogenics gas production technology and to promote new applications for gas and welding products, wherever these are relevant to the needs of local industry. To be regard as the foremost and most knowledgeable institution in the country in this field. Marketing:To maintain the position of principle domestic manufacturer and supplier of industrial and medical gases, electrodes and welding and health care equipment by offering reliable suppliers of goods quality products at fair prices. Safety:To provide an accident free environment for employees by promoting and encouraging and implementation safe working practices throughout the company. To develop and foster increased customer awareness of safe product handling practices and procedures. Personal:To provide a productive and satisfying work environment for employees, offering opportunities and development and advancement in career. Profitability:To earn an adequate return on stockholder’s equity and to generate sufficient surplus for growth and expansion. 1. 2. 2. Market Position Linde Bangladesh Limited has a good position in Bangladesh. All three sectors of products have good market shares. Linde Bangladesh Limited is in the first position for selling Gas and Welding products. The healthcare sector has to go a long way to grab a superior market position in Bangladesh. Linde Bangladesh Limited is technologically in a better condition than the other sister concerns in South Asia. 1. 2. 3. Safety Matters Safety remained a number one priority as it is with the whole â€Å"The Linde Group†. Without being complacent one can add that has been an improvement in safety performance in most areas. With the launching of site safety program at Shitalpur all the major sides have now been covered. The incident reporting system had been greatly improved through implementation of an online web based system called synergy hosted in the Linde global server. Safety related activities continued with regular meetings of the safety and sharing of lessons learned from global group incidents SHEQ related issues. Meetings related to behavioral safety called SDG (Safety Dialogue) are held in small groups in every location of the company’s activities on the first working day of each month. 1. 2. 4. Internal Control The control and risks elements related to the company were under constant review. Several audits were carried out including engineering audits. Addressing of the recommendation is an ongoing process with the help of the Business Management Council members. Audit committee meeting took place as per its charter. During the year all the company’s location were connected to SAP at the corporate office. This provides on-line real time information, specially related to sales, inventory and accounts. This facility would be an effective tool for ensuring control and data integrity, besides providing timely management information. 1. 2. 5. Financial Results The company’s turnover improved by 10% at BDT 2,742,816,718 over the previous year’s turnover of BDT 2,498,583 this was driven mainly by volumetric growth of industrial Oxygen, MS Electrodes, Liquid CO2, Medical gases etc. substantial loss of earnings from LPG, Fire Suppression and Welding Training School had to be absorbed. Profitability in the year reached a new peak. While turnover growth was 10% profit from operation grew by 44%. This was as a result of favorable raw material costs, better recovery of fixed costs with volume increase of the key manufactured products and overall control on costs. 1. 2. 6. Locations The registered office of Linde Bangladesh is located at 285 Tejgaon I/A, Dhaka-1208. It has three factories in Bangladesh. The factories Positioned at Tejgaon, Rupganj, and Shitalpur. There are 19 sales center of Linde Bangladesh Limited. The sales centers are- |Location |Address | |01. Tegaon |285 Tejgaon Industrial Area, Dhaka | |02. Postagola |Faridabad, Postagola, Dhaka | |03. Tipu Sultan Road |57-58, Tipu Sultan Road, Sutrapur, Dhaka | |04. Tongi |241, Tongi Industrial Area, Gazipur | |05. Narayangonj |72, Sirajuddowla Road, Narayangonj | |06. Mymensingh |28, Ka K C Roy Road, Mymensingh | |07. Noakhali |Contractor Masjid, (Maijdee Road), Alipur, Begumganj, Noakhali | |08. Khulna |Rupsha Strand Road, Labonchora, Khulna | |09. Barisal |Holding No. 7641, Alekanda, Kotwali, Barisal | |10. Rajshahi |Talimari, Kazla, Rajshahi | |11. Shitalpur |Shitalpur, Sitakunda, Chittagong | |12. Sagorika |68/V Sagorika Road, Pahartali, P. O. Customs House, Chittagong | |13. Comilla |Poduabazar, Chaurasta, Comilla | |14. Sylhet |Mominkhola, Sylhet | |15. Jessore |Central Road, Ghoope, Jessore | |16. Bogra |Charmatha, Rangpur Road, Bogra | |17. Rangpur |Central Bus Terminal, R. K. Road, Rangpur | |19. Faridpur |West Goalchamot, Jessore, Faridpur | [pic] (Source: Internal information of Linde Bangladesh Limited) 1. 2. 7. Organizational Structure Linde Bangladesh Limited is separated into two units. One is Business Function Unit and another is Enabling Function Unit. Business function unit consists of five departments and Enabling function unit consists of seven departments. Unit |Departments | | |Sales Marketing | | | | |Business Function Unit | | | |Operations | | |Customer Service Center(CSC) | | |Cylinder Asset Management(CAM) | | |Distribution | | |Finance | | | | |Enabling Function Unit | | | |Human Resource(HR) | | |Procurement | | |Information Service(IS) | | |Safety Health Environment Quality | Table-1. : Organizational Departments of BOC Bangladesh Ltd 1. 2. 8. Range of Products and Service Line Bangladesh Limited delivers value-added solutions based on the supply of gases, equipment, consumables and services for: †¢ Manufacturing †¢ Hea lthcare †¢ Advanced technology and research industries. The products provided by Linde Bangladesh Ltd are Gases, Welding and Healthcare Gases Products and Services ? Compressed oxygen ? Refrigerant gases (Freon Suva) ? Hydrogen ? Gas welding and cutting equipment ? Fire suppression system ? Compressed helium ? Liquid helium ? Sulphurhexafluoride ? Sulphurdioxide ? Special gases gas mixtures ? Liquid oxygen ? Compressed nitrogen ? Liquid nitrogen Dissolved acetylene ? Carbon dioxide ? Gas welding rod flux ? Dry ice ? Argon ? Lamp gases ? LPG Gases are one of core products of Linde Bangladesh Ltd. A significant contribution to the total business comes from ASU gases and Dissolved Acetylene. Food grade liquid CO2 is another potential gas that has become very popular within the Hospitality/beverage segment. Welding Products and Services Welding products namely ms electrodes is the major bread earner for Linde Bangladesh. It contributes around 50+% of the company’s total r evenue. Competition is stiff in this segment, not only from local manufactures, but also in the form of imported electrodes. Linde Bangladesh’s main advantage in this business segment is its wide distribution network that allows it to send its products to all concerns of the market as well as its good will, which is very important, considering that all other brands sell at a significantly lower price. ? Mild steel cast iron electrodes ? Low hydrogen/low alloy electrodes ? Stainless steel electrodes ? Arc welding equipment accessories ? Plasma cutting equipment accessories ? Welding services training ? Welding equipment repairs ? Mig welding equipment accessories ? Tig welding equipment accessories Healthcare Products and Services The Medical Product Division of Linde Bangladesh Ltd. provides Medical gases and Equipment also promoting liquid medical Oxygen and many other health care products. Linde Bangladesh still known today as the organization that produces and sells life saving medical oxygen. Linde Bangladesh is also the local agents of some of the world’s leading medical equipment manufacturers such as ChoongWae, Tyco, DatexOhmeda, Nellcor Puritan Bennett etc. Linde Bangladesh’s medical product line includes but is not limited to the following: ? Medical oxygen ? Nitrous oxide ? Entonox ? Sterilizing gases ? Medical gases cylinder ? Anaesthesia machines ? Anaesthesia ventilators ? Other medical equipment on request ? ICU/CCU ventilators ? Pulse oximeter ? Infant warmer ? Photo therapy units ? Infant incubators ? OT table ? Autoclave /sterilizer ? Gynaecological tables ? Humidifier ? Oxygen concentratorResuscitators ? Central sterilizing and supply department (CSSD) Part-2 Chapter 2 Introduction to the Study 2. 0. Introduction to the Study 2. 1. Rationale of the Study: As a business graduate we gain plenty of theoretical knowledge. That is why we look forward to utilize our knowledge in the relevant field and now it’s the time to use this theoretical knowledge practically. But it’s true that it is likely to have some difference in theory and practice. Although by using the theoretical knowledge we are able to understand the pre-practical field, which help us to cope up the situation. Distribution is an important component of marketing; however Linde Bangladesh’s main advantage in welding business is its wide distribution network that allows it to send its products to all concerns of the market as well as its good will. Therefore being an intern of the marketing department of Linde Bangladesh Ltd; I decided to work with the distribution channel of the welding business of Linde Bangladesh Ltd. As a marketing major student this study gave me the opportunity to enrich the theoretical and practical knowledge having acquaintances with the practice. Additionally, this experience will further strengthen my marketing skills as well . Which ultimately will help a lot in my career in the forthcoming days. However this study can contribute a lot to the faculty of business administration and the university as a whole because to get the practical experience to develop the future career following students will be very encouraged to take such project. 2. 2. Statements of the Problems ? Optimization of distribution vehicles keeping safety at the top. ? Selecting the slow moving items to make it more available or demandable to the customer by improving market penetration. 2. 3. Scope and Delimitation of the study: I got the opportunities to see the internal work environment as well as got acquainted with their services, strategies that they follows, which was really helpful for me. Initially they provided me the details information about the distr

Monday, November 25, 2019

Cantebury Tales essays

Cantebury Tales essays Geoffrey Chaucer depicts different aspects of medieval English society through his use of various characters in his work, The Canterbury Tales. The characters he uses are all unique in their occupations, attitudes, and social status. Each characters tale reflects various aspects of Chaucerian society. Many of these problems are still evident in todays society. The Wife of Baths tale opens with a Knight raping a young woman. Sexual assault is still a substantial problem facing the world today. In using the Knight, Chaucer shows that no one is above such a horrific act of violation. It still is a prominent issue in the twentieth century that many people must face and learn to overcome. All to often, people are judged by appearance or status in life rather than what is really important. Chaucer displays this issue through the Knight not wanting to fulfill his responsibilities to the old woman. It is only after she turns into a beautiful young woman that the knight looks forward to fulfilling his obligation to her. In American society people tend to focus on looks or material possessions as opposed to inner qualities. The Pardoner bases his tale on the consequences of greed and deception. Due to the fact that society often judges people on their status, they strive to become wealthy . Their overall concern with gaining wealth leads to greed. People put morals and values aside to achieve a position of power. They will do what it takes to attain their ambitions even if it means deceiving a friend to do so. This has been an detriment to society through the centuries. Issues that Chaucerian society faces have lasted through the ages. The social, moral, political, and religious issues that Chaucer depicts in The Canterbury Tales, are still prominent in the Twentieth Century. ...

Thursday, November 21, 2019

Mechanical Principles, Complex Loading Assignment

Mechanical Principles, Complex Loading - Assignment Example 27). There occur changes in dimensions when a body is subjected to an axial force. Considering a bar of length l, breadth b and thickness t, it changes dimensions to l+Éâ€"l, b+ Éâ€"b and t+ Éâ€"t respectively (Gere & Goodno, 2012: P. 27). When subjected to an axial force, whether compressive or tensile, then, The Bulk Modulus of a solid material is the ratio of direct stress exerted on a body to the volumetric strain exerted on the same body, provided both are kept within the elastic limit of the material of which the body is made of. As thus, it is the resistance of a body to compression under uniform force (Gere & Goodno, 2012: P. 42). As such, one parameter be worked out if the others are known, and therefore, there is no further need for complicated derivation of each formula. However, on its own, the Elastic Modulus can calculated from the formula: Modulus of Elasticity (elastic modulus) can be defined as the ratio of shear stress to the shear strain exerted on a body. As thus, it denotes a body’s ability to undergo temporal elastic deformation when a force is exerted on it. Modulus of rigidity of a material refers to its ability to resist angular change that is bound to occur when the body is exposed to external stresses. The stresses may lead to the formation of an angle in relation to the original position of body. As such, the modulus of rigidity is the coefficient, or measure o resistance to the formation of this angle (Gere &Goodno, 2012: P.

Wednesday, November 20, 2019

Managing Successful Projects Assignment Example | Topics and Well Written Essays - 1500 words

Managing Successful Projects - Assignment Example The project management approach outlines more than 40 processes that are necessary for project management and group the processes into distinct process categories and â€Å"Knowledge areas† (Zarafani 2011, 38). The standard’s process categories are â€Å"initiating, planning, executing, monitoring and controlling, and closing† of projects while knowledge bases are â€Å"project integration, scope, time, cost, quality, human resources, communication, risk, and procurement management† (Zarafani 2011, 38). The Knowledge scope has further been extended to include â€Å"project safety, environmental, financial, and claim management† (Zarafani 2011, 38). The approach values project requirements from stakeholders’ perspectives and considers clients’ level of utility, control measures, periodic improvements, and prime management’s initiatives throughout projects. It however deals with a single project at a time (Zarafani 2011, 39). The United Kingdom’s â€Å"Project Management Body of Knowledge,† also known as PM BoK, is another standard approach to project management. The approach is almost a reflection of the United States’ version but identifies 52 subjects that are considered in seven elements of project management. ... ndards, it is distinct and offers elements such as â€Å"customer focus, management responsibility,† role of stakeholders to a project, quality, and periodic improvements during a project’s lifestyle (Zarafani 2011, 40). The â€Å"Competency Standards for Project Management† from Australia is another standard approach to managing project. It derives its basis from the American model but incorporates standards to ensure compliance with professionally approved procedures (Zarafani 2011, 40). PRINCE is another standard approach to project management. It identifies universality in project implementation efforts subject to specified conditions. It must be â€Å"successfully used everywhere,† must be â€Å"robust, internally consistent and free from evident fault,† is clear and easy to understand, and is â€Å"viable,† â€Å"scalable,† and â€Å"relevant† (Roberts 2013, p. 20). I have taken the United States based PRINCE approach. My choice is based on the approach’s constructs that guarantees success and efficiency besides its clarity, simplicity, and predetermined viability, scalability and relevance (Roberts 2013, p. 20). The process of developing an effective project management environment No standardized strategy exists for developing an effective project management environment. Processes for motivating members of a project team can however develop a motivated team and an effective environment for implementing a project. This can however be achieved through a comprehensive approach that meet team members’ needs such as ensuring â€Å"interesting and challenging work,† â€Å"professionally stimulating work environment,† ensuring strong leadership and growth among team members, developing interpersonal potentials, defining responsibility and restricting dynamism of involved

Monday, November 18, 2019

Literature review about a journal article Example | Topics and Well Written Essays - 750 words

About a journal article - Literature review Example 50 - 64). For a certain amount of time, now, the activity of marketing is long being attributed with understanding environmentally aware consumers as well as devising strategies to connect with such consumers. In the domains of marketing as well as strategic management, it is often highlighted that the process of decision making by the managers should also include the environmental issues which include ideas on sustainability of the environment as well as conservation of the resources. It is important to state that by the process of addressing the worries of both the consumers as well as the manager in regards to natural as well as physical environment, the organizations can expect to attain a better performance in business along with the enhancement of its reputation. In the current days, while the significance of sustainable environment in connection to competitive advantage and business performance is better perceived, the research initiatives for various strategies to implement s ustainable environment based corporate programs for the business to business segments are in their stages of infancy. This particular paper on industrial marketing management shed light on the domain of business to business marketing and intends to develop a framework which highlights the marketing role in sustainable supply chain strategies. Summary From the theoretical aspects, sustainable development is explained as the line of development which fulfils the needs of the current generation without destroying the capacity of the upcoming generation to fulfil their needs. However, some experts feel that the factor of business interest as well as the society’s interest overlap with each other to a great extent. This process of overlapping is referred to as the sustainability sweet spot. In linking environmental sustainability with marketing, it needs to be stated that the large business customers are often more credible in implementing environmentally friendly policies in othe r firms with which they are engaged in a transactional manner (Drumwright, 1994, p. 1- 19). The business customers often has the larger power in creating the pressure on multiple smaller and dependent firms to opt for environmental friendly measures and thereby develop and build eco-friendly products. Critique From the critique’s point of view, it is important to focus on the sustainable market framework that is discussed in this paper. The framework is being built by relying on two very important objectives of sustainable environment. The first objective is that when firms do manufacture optimum number of units with regards to the demand in hand, the factor of over production is being negated which helps in lower levels of product disposition. This creates a sustainable environment, which is commonly referred to as the reduced surplus supply strategy. The second objective is in connection to the reduction of number of products which requires recycling. This strategy which is termed as reducing reverse supply, highlights that firms should concentrate on developing repairable products along with more extensive recycling as well as remanufacturing strategies. The implementation of the reduced surplus supply strategy, which is based on the Build To Order (BTO) concept, brings into focus that the challenges associated with inculcating changes in the product design and manufacturing process. The set up costs are

Saturday, November 16, 2019

Cadbury History And Important Developments Marketing Essay

Cadbury History And Important Developments Marketing Essay The name of Cadbury in the domain of chocolates was first established in the year 1824, when John Cadbury opened a store in Birmingham, London, selling freshly made cocoa and drinking chocolate. Seeing the heavy demand and success of his shop, John Cadbury set up a factory to commercially produce his offerings. In 1861, sons of John Cadbury Richard and George Cadbury took over the control of the company and to save Cadbury from closing down, invested all their funds into a cocoa press. It offered an efficient processing technique, reducing wastage and eliminating use of additives, thereby making the product Absolutely Pure (Cadbury marketed it like this). In the later years, Cadbury realized that a lot of cocoa butter is left after processing cocoa and if it is combined with milk; milk chocolates can be made out of it. So, in 1905, Cadbury launched the Dairy Milk for the first time, which became one of the major chocolates to be sold and consumed around the world. In the same year, Cadbury commissioned its first logo and went ahead on the lines of making it a brand to continue for long. First Cadbury logo commissioned. A smooth and outreaching success of Cadbury received a heavy blow during the Second World War. Rationing was imposed and the manufacturers were prohibited from using fresh milk. Cadbury finally resorted to dried skimmed milk powder and marketed the product as Ration Chocolate. Cadburys Ration Chocolate. So as to expand its operations in other countries, on 19th July, 1948, Cadbury entered India as a private limited company as Cadbury-Fry (India) Private Limited. With the years, they started setting up manufacturing facilities in the country too. Company felt the need to cut costs while maintaining quality. It decided to source the milk and cocoa from India only and eventually undertook the project for development of cocoa and milk in India. This included establishing a special advisory board, research centres and tying up with Induri Farm Ltd., for betterment of cattle breeding for better milk yield. Seeing the growing demand for chocolates in India, Cadbury realized the market potential here. They converted themselves into a public limited company on 7th June, 1977 Cadbury India Pvt. Ltd. And then in 1984, Cadbury launched its legendary brand Dairy Milk in India. Little did they know at that time that this product will become the flag bearer of the company in India. Besides chocolates and cocoa, the company also tried its hands on other products like food drinks, ice-creams, confectionaries, apple juice and even exporting software. The company introduced a high-protein food drink Enriche in 1988. A year later, they introduced Dollops ice cream in strategic alliance with Unilever. Cadbury India expanded its offerings to Five-Star, Perk, Crackle, Gems, Bourneville, Temptations, Nutties, etc and currently has 70.07% of the chocolate market share in the country with Nestle India second in the lead. Out of this around 30% is captured by Cadburys Dairy Milk alone. Mergers and Acquisitions J.S. Fry and Sons Ltd. In 1919, Cadbury merged with Frys, the manufacturers of the first chocolate bar. They merged together to form the British Cocoa and Chocolate Company and became the manufacturers of popular chocolate brands like Countlines (a hit in US and Canada), Crunchie, Fudge and Picnic. Schweppes Cadbury went for a merger with the drinks giant Schweppes. This led to the formation of Cadbury Schweppes in 1969. This merged company went on to acquire top brands like Canada Dry, Snapple, Royal Crown, etc, to increase its world market share in drinks. http://upload.wikimedia.org/wikipedia/commons/thumb/b/b0/Cadbury_Schweppes.svg/161px-Cadbury_Schweppes.svg.png In 2003, Cadbury Schweppes took over the worlds second largest gum manufacturer, Adams and became the world leader in confectioneries. Due to such a wide scale of operations, it became difficult to manage all the verticals under one umbrella. So the company decided to split into two one focusing on the chocolates and confectioneries while other on the drinks business. This led to the demerger of the companies in 2007 to form Dr Pepper Snapple Group to handle the drinks business. Kraft Foods Inc. In January, 2010, Kraft Foods Inc took over Cadbury for  £11.5 billion and became the global confectionery leader. But due to lot of offerings by Kraft Foods it got split into two and Cadbury came under the newly formed company Mondelez International. Consumer Behaviour The consumer behaviour of the world population towards chocolates and confectionaries has seen a drastic change over the years. Initially, chocolates were too costly and selective that only the high-ups of the society could afford to consume it. They were more of a luxury and in England; chocolate boxes were gifted only on very special occasions. But today, from a delicacy, chocolates have become an everyday sweet. Cadbury recognizes it and endorses this belief by its Aaj meethe me kya hai campaigns, forming an image that Cadbury is for everyone, everyday. Also they have made the Cadbury chocolates, especially Dairy Milk, synonymous with the word meetha or sweet. They understand how Indians have a sweet tooth and the youth is moving away from the traditional sweets. To capture this market opportunity, they pushed strongly for campaigns like Kuch meetha ho jaye and offered festive packs like Celebrations to replace the traditional Indian sweets. Some other significant decisions taken by the company with respect to changing consumer behaviour: In 1987, Cadbury launched Wildlife Bar chocolate. For sale of every bar of it, the company contributed a portion to the wildlife fund. The company marketed itself as an environmentally-aware firm, and the people could relate to the cause and supported the company. With the idea of capturing the maximum of India Inc., Cadbury also entered the confectionery business by launching a sugar candy Googly. Such candies were easy to manufacture in bulk, convenient to distribute. Also, they were lowly priced and could be consumed by the all the sections of the Indian society, who either didnt have a taste for chocolate or couldnt afford it. To bring the chocolates and food drinks within the budget of the wide middle-class population of India, Cadbury went for LUP (Low Unit Packs) by introducing chocolates in small grammages. The youth had more affinity to chocolates and colas and wanted to be a part of the new trends. Cadbury made it simpler for them by the LPU offerings and was very effective in capitalizing on this changing consumer behaviour. Not only the youth, the company also targeted the adults especially mothers by introducing its famous food drink Bournvita in sachets. As a result, in the wake of changed consumer behaviour, where mothers preferred health-drinks for their children, Cadbury easily entered the homes of even middle class families, who couldnt afford large packs at a time. Over the years, the consumers have become more health and quality conscious and the companies cant be casual about such stricter consumer behaviour. A classic case when Cadbury erred was the Worms controversy. A batch of Dairy Milk chocolate was infested with worms. It lead to a huge controversy. People lost their trust in a quality conscious company like Cadbury and the consequences were loud and clear-Cadburys Diwali time sale of products dropped by a whopping 30%. The company bounced back by launching Operation Vishwas. They recalled all defective chocolate batches and even introduced double and plastic based packaging to ensure safety. They also roped in a reliable and trustworthy role model Amitabh Bachchan to invoke the lost trust of the people in the brand. Eventually, Cadbury was successful and is the market leader in the country. EMAMI GROUP The Emami Group came into existence when two ex-Birla Group executives Radhe Shyam Agarwal and Radhe Shyam Goenka, resigned from their jobs in 1974 to establish an ayurvedic medicine and cosmetic manufacturing unit in Kolkata. They named the company Kemco Chemicals. The founders had a strong belief that India being the land of Ayurveda, people here still had faith in the traditional medicinal system. And if it can be complemented with latest manufacturing techniques, it can be a huge commercial success. They made a risky decision of setting up their first factory in a sensitive area like Kolkata, where labour unrest, strikes and even cases of violence were common. But later, all turned out to be well. Realizing the size and potential the Indian middle class had, Emami targeted them initially and started off with a paltry sum of Rs 20,000.The distribution of the products under the Emami brand was initiated in West Bengal where the founders went to markets and retailers to market their products. Owing to the superior quality and competitive pricing of the products, as compared to other multinational products, the market and consumers easily accepted Emami. Slowly but steadily, efforts were put in to expand the distribution network in other eastern states. Soon, Emami went pan-India, where too it replicated its success as a trustworthy, reliable and traditional-yet modern brand. The basket of Emami products in the 1970s included standard and daily use products like Emami Talcum Powder, Vanishing Cream and Cold Cream. These were primarily focused at the fairer sex and were backed by strong marketing campaigns on radio and post-1982 on TV too. Emami was doing well when in 1978 it came across an opportunity to take over a dying yet credible company Himani Limited. The company was well known in eastern India for many years but due to poor operations and thin profit margins was on the verge of closing down. Emami at that time took a bold decision of acquiring Himani and by capitalizing on it brand equity and factory unit, transform both Himani and Emami into a larger and more successful company. After six years of acquiring Himani, Emami came out with two revolutionary products under the ambit of Himani only Boroplus Antiseptic Cream and Boroplus Prickly Heat Powder. These were introduced to cater to the change in consumer behavior. People were starting to become more conscious about their choices and wanted specialized products. Earlier they used to go for any cream or any talcum powder. But Emami knew that they had to produce and market specialized products like antiseptic creams for minor cuts and bruises and prickly heat powders for Indias scorching summers, to cater to changing consumer needs, so as to assure their sustenance in the future. Riding high on the success of brand Boroplus, the company launched it in Nepal, Ukraine and Russia. There also these products were a great success. The decade of 90s was very important and crucial for Emami. They launched an ayurvedic cool oil under the Himani brand Navratna Cool Oil. The oil was a runaway success and such was the demand of the product that Emami had to expand operations and setup another manufacturing facility in Pondicherry. Till date, Navratna oil is the world leader amongst cool oils. It was developed keeping in mind the changing behavior and lifestyles of the consumers. Lives became more stressful and hectic. People were losing on their health and wellness quotient and illness crept in. Keeping alive the tradition of massage, Emami developed this cool oil to not only cool off a person but also relieve him of stress, headaches, heat and insomnia. The people connected with the product and realized its usefulness in their lives. Availability of the oil in low unit packs further reached out to the rural population. Eventually, Navratna oil found acceptability in all economic sections of the society due to its USP. The setting up of the second manufacturing facility in Pondicherry provided two-pronged benefit to the company. Not only it catered to the heavy demands of Navratna Oil but also opened the markets of south India for Emami lead by Navratna Oil. Not only powders and oils, Emami increased its offering to chywanprash, hair dyes and pain-relief ointments. To further add on to its portfolio, Emami acquired close competitor Zandu and re-launched its products including balms and health foods. But in 2010, Emami had to face a failure in acquiring a tough competitor like Paras Pharmaceuticals. Paras had a parallel portfolio to Emami and included top brands like Moov, Krack, DermiCool, Livon, SetWet, Zatak, etc. If acquired, Emami would have become a major market player in the FMCG sector. But its bid fell short and Paras was eventually acquired by Reckitt Benckiser (RB). Emami now is in talks with RB to acquire Paras. A classic example of Emami changing with times is the launching of Fair and Handsome, a fairness cream for men. Emami understood that Indian men no longer want that dark skin tone and long for a fairer skin, a belief popular amongst the females. So, they launched a specialized product particularly for mens tough skin. Since its inception, Emami knew that its USP is ayurvedic compositions and it has to maintain it. Ayurveda connected well to the people in the 70s and 80s but in the new millennium, people, especially the youth are reluctant to such age-old traditional methods. They are more inclined towards latest researched techniques and formulations for their health and beauty. Emami understood this threat and heeded to the changing consumer behavior by roping in stars like Amitabh Bachchan, Shahrukh Khan, Kareena Kapoor, and many south stars , which promote the products amongst the youth and portray an image that Emami is a brand which offers the best of ayurveda and modern techniques and is a favourite amongst their star icons too.

Wednesday, November 13, 2019

The Use of Series in The Big Sleep by Raymond Chandler Essay -- sleep

The Use of Series in The Big Sleep by Raymond Chandler In The Big Sleep, Raymond Chandler writes items in a series in almost every paragraph that does not include dialogue, occasions, in the text where Marlowe watches the other character do something like open and close a book or light a cigarette and flick the ash into a tray. When Chandler stops the dialogue to creates a space for Marlowe to record elements in the environment, he constructs sentences that indicate how Marlowe assimilates the information: characters perform three or more acts successively and Marlowe notices every movement, recording it at once. Therefore, Chandler builds sentences that contain as many separate actions as possible to reflect how fast the character performs the act, rather than isolate single actions in single sentences that break the action up. Specifically, Chandler builds sentences with items in a series to reflect continuous motion and mimic the way Marlowe perceives it. Series are economical and fast, pointing to the movement of the cha racter and the way Marlowe thinks. The series occur in paragraphs Marlowe narrates, sections before or after dialogue when Marlowe establishes the scope of the scene or moves the scene along. Chandler uses the construction when he describes the principal action in a scene. For example, chapter 17 opens with a paragraph that includes this sentence: "The boy swung the car over to the box hedge in front of Geiger's house, killed the motor and sat looking straight before him with both hands on the wheel" (99). In the paragraph, Chandler describes the inert environment with one compound sentence and two simple sentences. None of them contain a series. The sentence that ... ...es the scene correctly and as quickly as Marlowe sees it. Chandler does not want to write a text that reminds the reader it is a text. Instead he wants to imitate reality. He wants the reader to follow Marlowe, look over his shoulder, and maintain a constant, attached point-of-view shot of the action. For this reason, Chandler uses series to simulate the rhythm and speed of real action. When a writer like Chandler omits words and replaces them with commas, "ands," and "ors," he makes the sentence concise and speedy. When one reads such a text, she understands two things about the scene: how the character moves and how Marlowe perceives the movement. Chandler is sensitive to the relationship between the text, the reader, reality. So he creates a text that mimics real movement and real thinking. He uses series to carry the reader through the text.